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Sunday, June 13, 2021

How do instant messaging applications stand up to the dominance of WhatsApp?

Quite a few applications that provide instant messaging services have seized a piece of the share of WhatsApp owned by Facebook (100 billion messages per day through its platform), as a result of users’ anger at the expected change in WhatsApp policies to deal with data privacy.

According to a report issued by the Statista research institution, the number of active WhatsApp service users reached two billion per month in January, despite the loss of the service to millions of users after announcing the intention to change privacy policies and data management.

After the users sparked a wave of outrage, WhatsApp withdrew from applying the amendment last February, and it was postponed to this May, specifically May 15, that is, next Saturday.

WhatsApp alone holds a 30% share of the global instant messaging services market, and it dominates the largest share in 93 countries at the level of Android users’ phones.

The service recently clarified a simple modification in the procedures it will take with non-acceptors to amend its new policies. After it promised that accounts of non-conformers would be suspended immediately on May 15th, the service retreated and explained that those accounts will gradually lose the benefits of its services, in order to give their owners a greater opportunity to change their thinking. And approval of the amendments.

Telegram
The encrypted messaging service Telegram has achieved remarkable growth in the number of users since the beginning of this year, and the service has reached third place in the world in the list of the most used messaging services on the Android operating system at the end of last March.

The service has achieved wide reach in 11 countries around the world, including Egypt, Armenia, Lithuania, and Venezuela.

Facebook Messenger

Facebook Messenger comes second in the global instant messaging market, according to a SimilarWeb report on the market situation at the end of last March.

Messenger has dominated users in a group of countries, led by the United States, Australia, Belgium, Canada, Denmark, and Sweden.

Until the end of last March, Messenger succeeded in maintaining its third position in the list of the most popular apps with active monthly users. Facebook and WhatsApp snapped first and second places, according to what Social Media Today reported on the App Annie Research Foundation report.

According to a report by the Statista for Statistical Research, the total number of active monthly users of Messenger reached 1.3 billion users in January.

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