Thursday, April 22, 2021

228 million dirhams for “The Journey of Humanity”

The day before yesterday, the painting “The Journey of Humanity” was destroyed by a new world record for sale during the public auction held at the Atlantis The Palm Resort for an amount of 227,757,000 Emirati dirhams (62 million US dollars), double the amount that the initiative aimed to raise, in order to support children The most affected by the effects of the pandemic around the world.

And thus ends the journey of the largest global social, artistic and charitable initiative, in history, that began in Dubai, with an individual painting painted on canvas by one artist, the well-known British Sasha Jefri.

The public auction witnessed a lot of global interaction with the initiative, which was launched in 2020 during the period of the “Covid 19” pandemic, under the patronage of His Excellency Sheikh Nahyan Mubarak Al Nahyan, Minister of Tolerance and Coexistence, and in partnership with Dubai Cares and the Atlantis The Palm Resort in Dubai. Jefri painted the painting in the resort of Atlantis over a period of seven months, 20 hours a day.

Surprise auction

The organizing committee, which received hundreds of international phone calls, confirmed to participate in the purchase of the painting, which was divided into 70 paintings, and it was expected that 9 of them would be offered for sale in Dubai, and then the rest would continue its journey in international auctions, but in Dubai, no However, dazzling surprises can happen by all standards, during the ceremony, the French businessman André Abdoun closed the charity auction when he announced that he had purchased the entire painting for $ 62 million, after an escalating bid by the attendees, and through international calls.

During the charity auction, two desirable high-value paintings were also sold; The first is the “piece of brushes”, which is a work of art created by Jefri from the original brushes used to draw the record-breaking piece of art in the amount of $ 120,000, and the second is “the clothes that the artist wore,” a piece of art that was hung on a frame.

The clothes that the artist wore during the process of drawing the painting, which lasted 7 months, inside the hall of the resort of Atlantis during the period of complete closure, for an amount of $ 140,000. Artist Sasha Jefri has presented a group of individual paintings, each of which represents inspirational stations from the painting “The Journey of Humanity”, which aims to achieve positive change in the lives of the most needy children in the world.

Among them, The Child Within Us was sold for $ 257,000, and the mother nurture plate was sold for $ 900,000, and The Soul of Earth was able to raise bid attempts, and it was sold for $ 1 million.

Dubai Cares will allocate the funds collected during the historic auction to the partners of the “Inspired Humanity” initiative, including “UNICEF”, “UNESCO”, “Global Gift” and Dubai Cares, to support a range of programs aimed at addressing issues related to Children, such as their access to communication, education, health care, and sanitation.

Commenting on the auction, Sasha Jefri said: “As a painter and lover of humanitarian work for more than 25 years, I think this is the most important and most prominent moment in my life, but the most important moment for humanity.

As my initiative (Inspirational Humanity) began, I envisioned rebuilding our shattered planet through the hearts, minds, and souls of the world’s children. I feel inside me that we have taken another step forward towards achieving this lofty goal. ”Those interested in viewing selected pieces of the record-breaking artwork can visit“ Leila Heller Gallery ”, which is the largest exhibition in the United Arab Emirates, located on Alserkal Avenue. In Dubai.

In a statement on this occasion, Andre Abdoun said: “I thank His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, who is always keen to help children.”

He added, “The UAE is paving the way for us to take, where nothing is impossible. Moreover, this achievement is just the first step in the framework of an inspiring humanitarian initiative. ” He continued: «I always dreamed of presenting something special to my children and my father, and after I spoke with Sasha, I sensed from him the extent of his love for this painting and the great effort that he devoted to its implementation. My goal has always been to help children. For me, I did not have any food when I was a child, and now I earn a living, so, we all have to take meaningful action, and every dollar can make a difference, and if we achieve it together, we give hope to these children with a decent life. ”

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