In a world ravaged by economic crises and the spread of Covid-19, there is still great hope in art and beauty when you find determination and creativity. And fashion designer Nicolas Montenegro has proven that success can overcome all odds after the pandemic forced him to move to his village in Spain to launch his brand.
Creativity does not need fashion capitals
Montenegro, 31, explained that there is no need for a designer to have a physical presence in a big city, as modern technologies obviate that. He is currently working on preparing a collection for autumn and winter of mainly women’s ready-to-wear clothes, inspired by the carpets decorated with deer, tigers, and peacocks that his father brought in 1971 from the former Spanish colony in Western Sahara, where he performed his military service.
The group is expected to launch in March in Madrid via the Internet, due to Covid-19, which the 32-year-old designer considers positive and useful. “In fashion shows, everything happens very quickly – Chanel, Dior, and others, so that the viewer does not have time to enjoy the show before everyone forgets,” he said during his interview with Agence France-Presse, adding: “She launched a wedding dress collection online and created a video clip. To promote the whole show, in addition to a promotional video for each dress separately. “
Montenegro considers this option to be more “practical”, and is betting on women’s fashion, unlike other Spanish designers, such as Arturo Obihiro and Archie Allied Martinez, or the brand “Outetha”, which displayed men’s or “non-gender” pieces during Paris Fashion Week.
Nicolas Montenegro learned fashion design at the Instituto Marangoni in Milan and then spent four years at Dolce e Gabbana, during which he designed costumes for the most famous stars such as Madonna, Beyonce, Kylie Minogue, Monica Bellucci, and even Melania Trump.
Upon his return to Spain in 2018, he worked in Barcelona for the label “Yulancres” and designed the stunning pink tulle dress that Spanish pop star Rosalia wore to the Latin Grammy Awards.
But everything changed in March of the year 202 due to the Covid-19 pandemic and measures to contain it, so Montenegro returned to his hometown of La Antijuela, to spend more time near his father, who then contracted cancer and then died from the Coronavirus in November.