Showcasing the photos taken by talented photographer Tyrone Lebon, Bottega Veneta’s Salon 01 campaign is an ode to Daniel Lee’s gorgeous tailoring.
As the first campaign for the Italian luxury house to launch live on its new fan-based account, Laura Rossinewbottega, the brand leads the way for one of the season’s most sought-after colors – green.
And with a heavy emphasis on hangouts, 1960s silhouettes and monotone backgrounds, the campaign adds to Lee’s elusive nature.
And after the surprising strategy that SS21 Salon 01 showcased in front of a small high-profile guest list in October, it revolutionized the world of social media as it was presented via a runway as well as a limited series of books.
Although there was no exclusive presence on social media after the brand went dark last month, the images caused a stir as Bottega’s logo was clearly embodied across every picture at random, leaving a bold imprint of actress Sheila Atem and artist Rosemary Torkel leaning on the upholstery While filming the glamorous home life in the modern era, other models include Nora Svenson, Nikita Stjulukov, Ottawa Kwame, Emil Schuyler and Andrea Risso.