Zain Group, the leading communications company in digital innovations in the Middle East and African markets, launched the new brand Zain esports (for e-sports), to open a series of online sports competitions and competitions in the Middle East markets.
The group revealed in a press release that the launch of the new brand Zain esports will coincide with the launch of the largest seasons of regional competition in e-sports organized by EA Sports in the Middle East markets for the game “EA Sports FIFA 21, which is the first competition of its kind in the region. It will be organized in official partnership with EA Sports, the world leader in digital interactive entertainment, and PlayStation.
The group stated that the competitions, which will witness the organization of various major events as well as smaller community competitions with cash prizes, follow the recent global launch of “PlayStation 5” and “EA Sports FIFA 21”, the last of which was launched by “EA Sports” in a series of games. “FIFA”, which is the 28th episode of the “FIFA” series, as it was launched on October 9th.
It is worth noting that the new “Zain esports” brand has teamed up with the former FIFA eWorld Cup champion, Saudi citizen Musaed Al-Dossary, in the initial edition of the Middle East EA Sports FIFA 21 PS4 Challenge, where Al-Dossary will support Zain In the promotional aspects of this exceptional event for esports fans and enthusiasts, moreover, Zain Group cooperated in launching its eSports platform with eGen, an agency for esports services and consultations.
“We are very excited about the launch of the Zain esports brand, which is a quantum leap in Zain’s strategy aimed at diversifying and investing outside the traditional telecom services fields,” said Malik Hammoud, Chief Investment Officer and Digital Services Officer at Zain.
Hammoud stated that the Zain esports brand represents an exceptional opportunity to push the group’s business in the direction of new areas while continuing to enrich the desires of its customers, especially the youth group, indicating that the Corona pandemic has changed the form of life we know, and created more demand for online communication and access to content. Digital, stressing that the various electronic games and cash prizes offered by Zain to the wider regional community will act as a catalyst to advance the progress we have made in this field.
The best players will represent their countries on a regional platform supported by the Zain esports brand, as well as on the global competition arena with joint tournaments; While select broadcasters and commentators will have the opportunity to showcase their talents to audiences from multiple countries, Zain is currently planning to establish an electronic games incubator with the aim of creating opportunities for aspiring programmers and producers to contribute technically to the Zain esports initiative.
While statistics reveal the growing potential of the online gaming market internationally, expectations indicate that the online games industry could generate revenues of $ 196 billion by the end of the year, making it one of the fastest growing industries in global markets.
In addition to the financial benefits that players can reap from participating in the online gaming challenge, Zain’s participation in this field also represents one of the strongest individual use cases for fifth generation and optical fiber (FTTH) networks, which supports Zain companies operating to Connect with the gaming community to provide 5G, fiber optic, and similar high value services.