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Monday, July 26, 2021

Najla Al Medfa: Supporting startups and entrepreneurs is a priority to build a sustainable economy

Najla Al-Midfa, Director of the Sharjah Entrepreneurship Center, “Sheraa”, confirmed that investing in the idea and culture of entrepreneurship, establishing social responsibility values ​​and comprehensive long-term planning for projects and activities of small and emerging companies is the most important aspect of investment in the future.

In a statement to the Emirates News Agency, WAM, Al Midfa indicated that societies are moving more than ever to rely on this type of business to secure their needs and conditions for their well-being, despite what the public scene shows in terms of the great role of huge and transcontinental companies.

She explained that entrepreneurship and small and medium enterprises embody the community’s partnership in growth and development, as these businesses attract a wide segment of all social groups, and some of them are family or group joint ventures owned by young entrepreneurs who have shared the construction costs to start their career.

She stressed the importance of working to enhance the resilience of emerging enterprises and small and medium-sized companies and raise their preparedness to face crises, as the Sharjah Entrepreneurship Festival comes to be an important platform for exchanging knowledge and experiences, highlighting the main issues of concern to entrepreneurs, emerging company owners and influential change-makers, as well as reviewing ways to enhance the resilience and capacity of companies. To meet the various economic challenges, whether caused by the “Corona” pandemic or others.

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