Earlier this year, Disney CEO Bob Chapek announced that the Walt Disney Company would be launching a new streaming service called “Star” internationally, rather than Hulu. With “Star” including general entertainment movies and shows from its brands such as ABC, FX, Freeform, Searchlight Pictures and 20th Century Studios. He stated that it would be “fully integrated into our established Disney+ platform from both a marketing and a technology perspective”.
With the basic premise being that “Star” will have the more mature content that wouldn’t be suitable on Disney+, with franchises such as Deadpool, Aliens, Predator, Die Hard, along with ABC shows like Grey’s Anatomy and FX shows like Fargo. Unlike Hulu, it wouldn’t offer live TV and would only contain content owned by Disney.
In September, Disney’s Chief Financial Officer, Christine McCarthy, said in multiple interviews that “Star” would be rolled out differently in different countries. Disney has already rebranded Hotstar in India to Disney+ Hotstar, which offers a tiered system with more mature content and Disney+ Hotstar also recently launched in Indonesia . And there has been much discussion over Disney+ offering more mature content within its app.
Recently, social media accounts on Instagram, Facebook and Twitter have been opened for Disney Plus Star, with both Twitter and Instagram accounts being verified. Which means they are unlikely to be created by anyone since the verification badge is many used by big brands or celebrities. Before Disney+ launched, several social media accounts were created but kept private until the accounts were officially launched.